Comments on: SI rolls out new logo, and a new look http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/ Sun, 28 Feb 2010 00:45:24 +0000 hourly 1 http://wordpress.com/ By: Xiaomu http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-329 Tue, 23 Jun 2009 18:16:55 +0000 http://blog.si.umich.edu/?p=1079#comment-329 I have to say that I do not like the new logo. When one of my schoolmates told me about this new logo, my first reaction when I saw it was “Is it a joke?”

I would suggest that the design committee members think about a redesign or simply reverse to the old one. Among our SI doctoral students, both Jian Huh and Jiang Yang have strong art and design background; or why won’t we have an open competition within our SI community for a new logo?

]]> By: Jiang http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-328 Tue, 23 Jun 2009 18:08:39 +0000 http://blog.si.umich.edu/?p=1079#comment-328 Just know this today and I was really disappointed. This new logo is a pretty lame one and cannot deliver the big picture that SI is pursuing. The old logo is much better although we can still improve it a bit. And the whole design with the fonts and structure, loses focus and coherence. We have many talented design people in SI, so very frustrated that we would be using this to represent ourselves in the future:(

]]> By: Amanda http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-288 Wed, 13 May 2009 14:22:23 +0000 http://blog.si.umich.edu/?p=1079#comment-288 I have to agree that I liked the old logo better — this looks less professional and more jokey. The old “galaxy swirl” seemed to refer to all the different disciplines and information we synthesize here at SI; wholeness as represented by a circle as represented by an ellipse… I don’t think many viewers will follow you there. Can you speak as to why we needed a new logo?

]]> By: Randal Baier http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-264 Fri, 08 May 2009 18:58:30 +0000 http://blog.si.umich.edu/?p=1079#comment-264 I am an alum also and I must say I am kind of surprised at this design decision. It’s not too late to take the Coca-Cola route and go back to the former logo, which was circular, blue, and inclusive. I liked it a lot better and was used to its easy identity — the visual metaphor of which seemed much more intuitive.

I also agree with the comment about the application of the Gill Sans text, which can be quite an elegant font. However, in this instance, I don’t think it’s the best use of that typeface. It all looks kind of wane in its “thinness.”

I have no problem with the design process, I mean I don’t think it was a conspiracy or anything like that, but I think the Gang of 27 missed the mark. I suggest: “go back to DOS.” Well, maybe not that far, but you get my drift.

]]> By: Sara http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-242 Mon, 04 May 2009 00:26:06 +0000 http://blog.si.umich.edu/?p=1079#comment-242 I am also an alum and am disappointed with the news that the logo is changing. The old logo was interesting, unique and dynamic. This one is, well, blah. I agree with Tom’s comment above — it does remind me of an information kiosk.

Why the change?

]]> By: James http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-235 Sat, 02 May 2009 15:24:45 +0000 http://blog.si.umich.edu/?p=1079#comment-235 I am extremely disappointed that SI would change a well established logo (hurricane swirl), for what can only be described as a blob with an I sticking out of it!

]]> By: Dave V http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-232 Sat, 02 May 2009 02:43:10 +0000 http://blog.si.umich.edu/?p=1079#comment-232 I’m an alum and I find the blob to be very distracting. This is not a good logo!!! Is there any way you could have the design team rework this? The logo will be a huge part of the school’s public image.

]]> By: andy http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-231 Sat, 02 May 2009 02:37:55 +0000 http://blog.si.umich.edu/?p=1079#comment-231 So… the school stole the GlaxoSmithKline logo?

Given that everyone I know outside of the design decision hates the new logo, should we organize opposition? Design committees make mistakes despite their best efforts. I mean, look at the London 2012 Olympic logo………….

]]> By: Jill http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-228 Fri, 01 May 2009 18:18:50 +0000 http://blog.si.umich.edu/?p=1079#comment-228 We always appreciate open feedback and try to take into account the expertise of our own community. We just added more info to the blog post about the selection process, and also the meaning of the ellipse, since we see questions about it. If you don’t want to click back to see it — here’s what we added: Before the new look was adopted, 27 individuals — representing faculty, staff, students, and alumni — reviewed design suggestions from the designer. The overwhelming majority voted for this particular selection and color palette that will be incorporated into print and Web pieces.

At the left of the logo, you’ll notice an ellipse that is presented as a variant of the circle, maintaining the symbolism of wholeness, infinity, and inclusiveness. In this sense it is representative of the School’s efforts to understand the myriad ways information is delivered, received, stored, used, and processed. The irregular perimeter suggests motion.

]]> By: Matt http://blog.si.umich.edu/2009/05/01/si-rolls-out-new-logo-and-a-new-look/#comment-227 Fri, 01 May 2009 13:50:42 +0000 http://blog.si.umich.edu/?p=1079#comment-227 I am a bit disappointed that the wider SI community was not involved in either the creation or vetting processes. Don’t we have a slew of graphic designers at SI? Did they get an opportunity to contribute? Was there any solicitation from the community? Also a more compact version of the logo would be nice. I’m having difficulty using this graphic because it is really wide and dominating. I just want something that will fit in a square space like the old spiral.

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