STIET-ICD Seminar: Internet ad exchanges
S. (Muthu) Muthukrishnan of Google Research will bring his expertise to the next STIET-ICD Seminar for a discussion of “Research Issues in Internet Ad Exchanges.”
Muthukrishnan notes that while there is considerable attention on sponsored search and the underlying auctions that power ads on the Internet, there is much less attention on how display ads are placed on Web sites. Display ads are transacted via two-sided markets (a.k.a., exchanges) that bring online publishers and online advertisers together in real time. In this talk, he will present an overview of some of the issues involved in designing such exchanges. The issues lead to open problems in auction theory, optimization, and cryptography.
Muthukrishnan is a research scientist at Google and a professor of computer science at Rutgers University. His research interest is in Internet auctions and game theory. In the past, he worked on data stream algorithms and their connections to compressed sensing, databases, and networking.
The seminar, open to everyone, will be from 4-5:30 p.m. Thursday, Nov. 5 in the Ehrlicher Room, 411 West Hall. For those at Wayne State University, the program will be videocast to 313 State Hall.
