The School of Information is introducing its new identity elements that include a new logo and typefaces for our publications.
You’ll begin seeing the rollout of the logo immediately in both print and multimedia products. In coming days, faculty and staff will be able to download letterhead templates to use for electronic communications. A style guide will also be posted on the SI intranet that provides guidelines on how the new logo should be used.
Before the new look was adopted, 27 individuals — representing faculty, staff, students, and alumni — reviewed design suggestions from the designer. The overwhelming majority voted for this particular selection and color palette that will be incorporated into print and Web pieces. Catharine Stebbins of CAS Designworks created the new logo and color palette and selected complementary typefaces for the overall SI look.
At the left of the logo, you’ll notice an ellipse that is presented as a variant of the circle, maintaining the symbolism of wholeness, infinity, and inclusiveness. In this sense it is representative of the School’s efforts to understand the myriad ways information is delivered, received, stored, used, and processed. The irregular perimeter suggests motion.
It’s important that the new logo be used in a consistent and careful manner. For example, it should not be altered or combined with other colors or images. In addition, type or unrelated elements may not be placed too close to the logo. The logo is not in the public domain for all to use, especially on personal Web sites and blogs, for example. The logo and associated design elements are part of the official identity of the School of Information, and the University of Michigan holds the copyright on these logos and design elements. When in doubt about how you may use the logo, please consult Jay Jackson in SI Media Services for guidance.
Faculty and staff who need a print publication or other item that uses the logo should continue to call on Media Services to do the work by making a formal request through the Jira job-tracking system.
